At hummel, we’re determined to “CHANGE THE WORLD THROUGH SPORT”. The better we are at managing and developing hummel as a business, the more resources we can allocate to creating positive change. For us, sport is more than physical activity. It’s a universal language with the strength to eliminate differences in politics, culture, religion, and beliefs.
CREATING A SUSTAINABLE BUSINESS WITH CHARACTER - WE CALL IT “COMPANY KARMA”
Throughout the years, we have supported several projects, teams, sports clubs and prominent figures focusing on changing the world through sport; always with the hope to build bridges and help pave the way for a better tomorrow. We love sports. And we love those passionate and brave people out there who dare to lead the way for a great cause. Ultimately, we’re proud to use sport as a way to change the world for the better and to make the world a more tolerant place for all of us to live.