CREATING A SUSTAINABLE BUSINESS WITH CHARACTER - WE CALL IT “COMPANY KARMA”

At hummel, we’re determined to “CHANGE THE WORLD THROUGH SPORT”. The better we are at managing and developing hummel as a business, the more resources we can allocate to creating positive change. For us, sport is more than physical activity. It’s a universal language with the strength to eliminate differences in politics, culture, religion, and beliefs. Throughout the years, we have supported several projects, teams, sports clubs and prominent figures focusing on changing the world through sport; always with the hope to build bridges and help pave the way for a better tomorrow. We love sports. And we love those passionate and brave people out there who dare to lead the way for a great cause. Ultimately, we’re proud to use sport as a way to change the world for the better and to make the world a more tolerant place for all of us to live.